In the early years, stimulated by the huge market demand, the production lines of straw paper packaging machines in various production areas increased again and again, constantly eroding market share, and the industry competition became more and more fierce. However, in the past two years, although the market competition situation has not improved, the downstream market demand has gradually decreased, and high-end customization has become popular. At present, the technical equipment, production capacity, variety specifications, color design, and product quality are all very mature, so has the straw paper charter industry really entered the era of "small profits"?
As a traditional industry with zero thresholds, zero barriers, zero monopoly and complete marketization, the market sales of products are now very flat. Some companies even have an imbalance between production and sales. The sales volume is only between 60-80 percent of the output. A multi-selling approach is still not advisable.
While traditional profit margins are now down, some businesses are still profitable. With the continuous improvement of the social and economic level, the consumer demand of consumers is also rising. In recent years, environmentally friendly customized products have emerged one after another, and they have occupied a certain market share and are favored by most people, and enterprises have also achieved good results.
Under the environment of consumption upgrading, consumers pay more and more attention to brand strength, and enterprises must invest in publicity expenses to enhance their brand awareness and market share. At the same time, due to the high-end and refined customization requirements, companies need to cultivate designers with unique styles in order to better serve consumers.
"Small profit" does not mean "unprofitable", therefore, businesses do not need to worry too much. In the editor's opinion, no matter whether the industry has entered the era of "small profits", it is important to be yourself, adhere to the original intention of production, and promote a good brand.
